Gaming Innovation Group has signed an agreement with Metal Casino for the provision of its new sportsbook services, with a launch planned for the first half of 2019.
A year after launching on GiG's technical platform, GiG Core, Metal Casino has extended its partnership to also offer sports betting to its players. The decision came after GiG’s casino model proved to be a success.
Clas Dahlén, spokesperson and chief marketing officer for Metal Casino, said: "Metal Casino once again delivers on our brand promise, ‘all in for the fans’, by adding a new playground to our community. Metal and Rock fans enjoy both music and sports, which makes this launch a safe bet within our vertical strategy. With a loyal fan base and earned brand love we hope to increase our superb conversion numbers with even more entering the sport arena and new markets."
Endre Nesset, director of sports at GiG, said: "We are very happy to announce this partnership with Metal Casino to provide its brand with our cutting edge technology and flexible sports betting services to support Metal Casino's expansion. Metal Casino is an existing customer of GiG and we will continue our successful collaboration to create an outstanding betting experience for its users and grow the sports betting vertical together."
