In light of the announcement of the spinoff from Gaming Innovation Group’s platform and sportsbook, GiG Media has now officially launched its rebrand as Gentoo Media.
The company will from now on be trademarked under Gentoo Media, and will operate under the name Gentoo.
A company spokesperson stressed that, though the name, logo and visual identity may be new, “we ensure that Gentoo remains the same great affiliate, with the same great people, and the same great brands that we have become recognised for.”
The new name is said to be a tribute to GiG Media’s Rebel Penguin heritage, as Gentoo is an Antarctic penguin species “known for prospering by coming together as a unit to survive and thrive.”
“The launch of our new brand is a big milestone for us in the process of separating GiG Media from Gaming Innovation Group,” said CEO Jonas Warrer.
“Gentoo has been created with all our partners and employees in mind, ensuring to communicate an accurate and genuine view of ourselves, the business and what we stand for and believe in. The launch of Gentoo marks a new era and we couldn’t be more excited for the future prospects of the business.”
