Gaming Innovation Group has released its new US social sweepstakes casino platform solution, SweepX, along with land-based sweepstake operator Primero Games.
SweepX combines dual-wallet, store management for redemptions and prize-rewards, with GiG’s AI-assisted content management technology to provide a prominent competitive advantage to operators across the market.
The landmark agreement will see GiG’s technology power Primero into the online social sweepstakes casino market for the first time. The collaboration will see Primero leverage its extensive player database to quickly expand into the online social sweepstakes casino market.
“GiG is synonymous with innovation and our SweepX solution is the result of our tireless pursuit of excellence for product innovation across the online sweepstake market,” said Andrew Cochrane, chief business officer at GiG.
“As an extremely experienced turnkey solutions provider, the strength inherent in our technology and services has allowed us to develop what we consider to be the leading platform, data and AI driven solutions available within social gaming, and will help power the growth of the market across the US within the next few years.”
Barry Rutherford, CEO at Primero, added: “GiG’s world class platform will allow us to bring more content and an experience for our players that is second to none. Combining our unique player acquisition strategy and GiG’s innovative technology, we are positioned perfectly for the US market and for igaming markets across the globe.”
