Gaming Innovation Group has launched a new, disruptive sports betting platform product that introduces a different take on the odds market ahead of the World Cup.
Under development for the last 18 months, the platform has launched on the company’s own brand Rizk.com. It will be made available to external operators at a later date.
During the tournament, it will offer a range of proprietary unique markets, with GiG pledging to keep open a number of “never suspend” markets, including the outright tournament winner.
The product integrates responsive, flexible, scalable and data-driven platform services, supporting operators by creating an outstanding user experience.
Its multi-tenant system is implemented using microservices architecture and uses the “actor model” to handle millions of messages in a highly concurrent distributed manner, guaranteeing linear scalability to meet future demands.
The GiG Sports portfolio consists of three new modules which can either be integrated as standalone products or bundled together with GIG Core (previously known as iGaming Cloud) for a complete solution.
These include GiG Sports Connect, a proprietary in-house odds and aggregated odds and data service that gives operators the opportunity to approach the market any way they want, as well as the freedom to choose their odds for every event and market imaginable.
GiG Trader is a proprietary trading tools and risk management platform, built to optimize user experience and responsiveness to increase performance.
Finally, GiG Goal is a mobile-first front end and middleware solution with integrated machine learning for personalisation and an optimised user journey.
Endre Nesset, director of sports at GiG, says: “Building on our experience from both the operator and platform perspectives, we have come up with what we believe is the ultimate sportsbook solution.
“We have created a highly flexible, scalable and significantly advanced platform. Operators will have the freedom to personalise their offering to optimise the user experience. This way they can focus on marketing their brands and driving revenue.
“We believe our trading tool is more responsive than anything out there. We are poised to disrupt the market in a big way and are extremely confident that we will make a huge difference to the way sports betting is experienced today - and in the future.”
