Gaming Innovation Group has been granted permission to offer its in-house games under its B2B licence from the UK Gambling Commission.
The licence complements GiG's software and B2C licence in the UK and it will enable the company to offer its new games services to its existing white label customers, as well as external brands operating in the UK market.
Mathias Larsson, MD at GIG Games, said: "We are thrilled to announce this news so early in our journey with GiG Games. Normally, a game provider enters one market at a time, however, with our strength from being a division within GiG's ecosystem, we are able to enter multiple regulated markets at the same time.
“Regulated markets are the future of our industry and it is part of our core strategy to be present in every regulated market. "The UK market is one of the most competitive in Europe. With our partnership with Jade Rabbit, we have the expertise to build games that will be built primarily for the UK market, we are confident our games will be successful. We have seen the market welcome our first game in a positive way."
GiG is in the certification process for its games in the following jurisdictions: Denmark, Latvia, Estonia, Italy, Spain, Lithuania, Colombia, Sweden, Croatia, Czech Republic, Hungary and New Jersey.
