Gaming Innovation Group has extended its deal with long-term partner Casumo, with an original agreement for the provision of GiG’s igaming platform now expanded to capture the benefits within GiG’s new suite of solutions.
The expanded partnership will see Casumo take full advantage of GiG’s enhanced new front-end and marketing managed services, which include its CRM, SEO, affiliate management and casino lobby capabilities, helping to deliver a premium user experience for Casumo’s Dunder brand.
GiG has developed a suite of advanced AI-led features that enhance decision-making abilities, providing intelligent data that drives insights, informs strategies, greatly enhancing both acquisition and retention capabilities and as part of this new agreement, GiG will drive Casumo’s growth using these tools.
In addition, the Dunder brand will continue to rely on GiG’s best-in-class account and commercial support, leveraging its wealth of experience to ensure the brands’ focus remains on the scaling-up of both growth and operations, across its core markets.
