German-based operator Merkur has extended its agreement with Gaming Innovation Group for its GiG Comply tool.
Built as an automated marketing compliance solution, GiG Comply scan web pages for content such as links, igaming code red words and regulatory requirements across multiple jurisdictions. The company explained that it works by “using its rules engine to analyse real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions.”
“Compliance is proving to be a hot topic of conversation, not just in Germany but globally, as we start to see the maturing of regulation,” said Jonas Warrer, chief marketing officer at GiG. “The need for operators to protect their brand is at a critical stage in the evolution of the industry, and we’re delighted to be trusted by so many big players to look after such a pivotal function.”
Martin Collins, affiliate lead at Merkur, added: “Compliance is a key factor across many markets now, particularly in Germany. We are pleased to continue growing our business with the trusted help of GIG who bring to the table a wealth of knowledge making this partnership easy and enjoyable. Protection of our brands is of the highest importance and this tool really helps us focus on what is needed to move forward.’’
