MMG at the cutting edge of SMS marketing
The gaming industry is renowned for its active customer interactive via mobile. SMS messaging continues to grow as new innovative messaging solutions enable consumers to converse via text message with the gaming operator.
MMG (Mobile Marketing Group) is at the heart of the SMS messaging industry. Based in London, UK, MMG provides enterprise messaging systems and bespoke solutions fully integrating into clients’ systems or CRM.
Operating only Direct Network connections, MMG gateways can deliver messages to over 100 countries with fully individual country character sets and with a throughput capacity of over 3,500 messages per second, ensuring those time-sensitive messages are delivered as soon as they are sent. This is imperative if trying to contact a mobile subscriber for a short-notice sporting event or communication about their account.
MMG provides clients with a state of the art, secure messaging interface, giving those clients the ability to connect to consumers quickly and easily with the user-friendly online system.
Features Include: dynamic sender ID; dynamic content sender; quick SMS send; paste and send solutions; real-time delivery notifications; HLR Lookup; multi-step campaigns; and keyword - shortcode - auto replies.
Clients can choose to connect to the MMG Gateways via API interface, enabling integration directly into clients’ databases and sending and receiving messages without human interference - a totally automated messaging solution.
SMS messaging is the most dynamic form of interactive communication with open rates and response rates much higher than its direct marketing rivals. Text messaging continues to be an extremely popular method of communication, as direct messaging to consumers offers unparalleled response and a cost-effective way of communicating with consumers.
This feature can be read in full in the fourth 2012 edition of iNTERGAMINGi
