Genting has become the latest operator to partner with ground-breaking affiliate landing page tracker Rightlander, as it looks to improve affiliate compliance and its responsible gambling measures.
Rightlander’s technology scans affiliate websites, simultaneously building a list of locations where an operator’s brand is mentioned or linked to while also searching for certain events and conditions defined by the operator. These can be inclusive or exclusive and specific to the individual operator. The technology also captures images and the content of anchor text used to link to the operator's brands and creates a variety of custom reports and alerts for the operator.
