Genius Sports has been named the exclusive distributor of official National Collegiate Athletic Association (NCAA) data to licensed North American sportsbooks until 2032.
The partnership will include the delivery of NCAA LiveStats, the association’s official platform for live game statistics.
Genius will also introduce GeniusIQ to the NCAA for March Madness and all post-season tournaments.
The machine learning platform, which uses artificial intelligence, will provide real-time insights.
“Since 2018, Genius Sports’ technology has transformed the college sports data ecosystem,” said Mark Locke, CEO of Genius Sports. “This extension is a powerful endorsement of our vision – delivering cutting-edge data solutions to support NCAA schools while connecting our sportsbook partners with the highest quality NCAA official content, alongside our exclusive NFL and Premier League rights.
“Most importantly, it’s a partnership grounded in innovation, integrity, and a shared commitment to the future of collegiate athletics.”
