Genius Sports has agreed to supply African betting operator group KingMakers with a range of in-play trading services.
The BetKing brand’s Nigerian-facing business will take Genius Sports’ modelled odds feed for major football competitions including the Premier League, Serie A and FIBA Basketball.
All other major European and South American football leagues will be included in the trading services content integration.
Will Westcott, head of business development at Genius Sports, said: “With the value of in-play betting growing across Africa, we’re excited to help BetKing execute its online sports betting vision in Nigeria by providing it with the fastest, most reliable live content on the market for major sports.”
Trading director at KingMakers, Tim Smeets, said the partnership “will enable us to offer market-leading betting experiences for BetKing users in Nigeria.”
