Gaming1 has launched a new online sportsbook in France in partnership with BetConstruct.
Circusbet is built on BetConstruct’s white-label solution and will aim to offer “a user-friendly online betting experience, but most importantly, a secure and ethical one,” said Gaming1 CEO Emmanuel Mewissen.
The new brand forms part of Gaming1’s expansion strategy and ties in with its aim of “staying competitive in the French market.”
David Ozararat, president of BetConstruct in France, said: “We are very happy to partner with Gaming1, a group whose family and entrepreneurial DNA we share.
“This new collaboration in the field of sports betting in France will be placed under the sign of the values of excellence, both in terms of operations and their compliance with the regulator's very high expectations.”
The French online gaming market has been in the spotlight of late as operator FDJ continues towards the acquisition of Kindred for £2.1bn.
Potential online casino regulation remains a key topic of debate amid black market concerns, and it remains unclear how a far-right government - if elected in France's upcoming snap election - would change the landscape.
