Affiliate company Game Lounge, a subsidiary of Cherry, has acquired the majority of the assets of TodaysWeb, an international internet company specialising in search engine optimisation.
The acquisition of assets comprises about 1,500 websites, certain tools and services within the field of SEO and a team holding unique SEO competence.
The purchase consideration amounts to SEK14m and is being financed through available cash and bank balances.
Jonas Cederholm, CEO of Game Lounge, said: “The timing of the acquisition is perfect as we are currently in a strong growth phase. We have previously announced our ambition to entering new verticals and this acquisition will accelerate our plans. I look forward to welcome 10 new members to the Game Lounge team.”
