The UK’s Gambling Commission has partnered with Twitter to create guidance aimed at supporting users who want to limit the amount of gambling-related content they see on the social media platform.
The guidance explains the different ways in which Twitter’s safety tools and settings can be adjusted within an individual account, to help mitigate the risk of exposure to gambling-related messaging and advertisements.
This year, the Gambling Commission is also looking to produce similar guidance for users of other social media platforms. Twitter is the first to work with the Gambling Commission on this initiative.
The publication includes guidance around: Managing ‘interests’ within a profile, where interests are comprised of a list of keywords, associated to an individual’s Twitter activity; turning off notifications, preventing the user from receiving notifications from certain types of accounts they’d like to avoid (such as a sports account); using the mute feature, enabling a user to have greater control over what they can and can’t see on Twitter by ensuring certain words, accounts and conversations are no longer visible; betting advertising, which is shared widely on social media, with posts having the potential to reach millions of people.
Katy Minshall, Head of UK Public Policy at Twitter, said: "Improving the health of the public conversation is our overall mission as is ensuring those on the service feel safe and supported.
“With that in mind, we’re continuing to enforce our policies, specifically around prohibited and restricted ad content as well as assessing the eligibility of ads on our service – these policies apply to all advertisers and advertisements on Twitter.”
