Slots, bingo, slingo and a live game based on UK game show The Chase will be hosted in a new online hub on the Gala Bingo website.
The Chase Place is a central focus of a new partnership between the ITV show and the Entain-owned brand, whose sponsorship of The Chase enters its eighth year this year.
Gala is also hosting a three-week competition on the landing page in July offering prizes including, for the winner, a studio tour of The Chase and an invitation to a Gala Bingo x The Chase Ultimate Quiz Night on August 8.
The competition will see users presented with multiple-choice questions, with correct answers needed to form a code. Players are entered into the prize draw if they form the right code, with a new series of questions uploaded each week for the three weeks.
Sara Jolly, head of brand at Gala Bingo, said The Chase Place will allow the brand to “reach a significant UK audience.”
Gala Bingo will promote the competition and prizes across multiple platforms including digital and print advertising.
