Future Anthem has launched a jackpot extension to its Amplifier AI product as part of a new partnership with Blueprint Gaming’s Jackpot King games.
Adding the Merkur brand’s titles to Audience Identifier, part of Future Anthem’s real-time personalisation product Amplifier AI, will bolster engagement across Blueprint’s portfolio of Jackpot King titles, Future Anthem said.
Audience Identifier monitors pot prizes, identifying points of player interest, before generating audiences of relevant players using recommendation algorithms.
This triggers third-party messaging or CRM systems to send player communications in real-time both on and off-site.
The extension of Amplifier AI’s Audience Identifier product to casino is the first, after it began assisting sports betting clients such as William Hill.
Future Anthem’s chief data and product officer Chris Conroy said the deal builds on the “strong foundations of successfully working with Blueprint for over three years.”
Thomas O’Halleran, director of operations at Blueprint Gaming, said: “Our integration with this new audience innovation product provides an industry-leading approach to real-time player engagement.
“It will also leverage Blueprint’s Jackpot King portfolio and provide a personalised player utility to enhance the entertainment delivered by the gameplay.”
The Audience Identifier can be set up and deployed in under four weeks, Future Anthem said.
