Platform provider FSB Technology has agreed a deal to supply BeanBagSports with a new sports betting service.
FSB’s offering will allow BeanBagSports to design its own front end while utilising FSB’s APIs and UK betting licence. BeanBagSports will also be given access to the supplier’s CRM tools that allow operators to tailor bonus offers and betting incentives to targeted customers.
Richard Thorp, FSB’s business development director, said: “We’re delighted to have concluded a deal with BeanBagSports, who provide a unique service to their customers and need a bespoke service as a result. Our managed solution will enable them to deliver on their strategy around the live sports event experience.
“As well as a diverse range of data feeds, a top trading team and a wide variety of sports, they will also have our modern CRM tools at their disposal.”
Jessica Sachs, head of BeanBagSports, said: “We were very impressed with the quality of FSB’s service and their tailored approach. It is also great to have control over the look and feel of our website through a functional set of APIs.
“We need the right sports markets on the right devices for the modern day tech-savvy consumer and are confident that our new partner provides us with the right tools to deliver a top class betting experience, particularly in-play.”
