High Roller Technologies, which operates online gaming brand HighRoller.com, has launch its second icasino brand, Fruta, for the Spanish-speaking LatAm markets.
A soft launch took place in December 2023, but the full rollout is now underway and will continue throughout the year.
Players will find a wide variety of slots and casino games such as roulette and blackjack. Fruta offers a concierge messaging service and the chance to receive up to 20 per cent weekly cashback, alongside live tournaments, cash drops and more.
“With the release of HighRoller.com we introduced an unparalleled luxury gaming experience tailored for our esteemed high roller customer base, featuring premium content and exceptional service,” said Ben Clemes, High Roller CEO. “As we look ahead, we anticipate the launch of at least one new icasino brand within the next 12 months as part of our multi-brand strategy."
Fruta will be supported by Pragmatic Solutions’ player account manager technology.
Ashley Lang, CEO at Pragmatic Solutions, added: “We take pride in providing excellent platform technology to support today's multi-jurisdictional, multi-product gaming operator as a foundation. In addition, our platform development velocity is high and allows our clients to accelerate their product and geographical expansion objectives fast, which is much needed in the competitive iGaming landscape.
“It is very exciting for us to see our clients expand their global reach and scaling their businesses by capitalising our technology and bespoke services.”
