Fresh8 Gaming, the UK-based personalised advertising platform for the sports-betting industry, has partnered with Paysafe Group’s affiliate software provider Income Access.
The partnership will see Fresh8 Gaming’s adverts boost the affiliate programs of leading sportsbooks integrated with Income Access’ affiliate software.
Available in 12 different languages, Fresh8’s advertisements will initially cover 13 different sports and 35 markets. Income Access-integrated operators will be able to leverage 384 template variations for dynamic customisation.
Andrew Sharland, managing director of Fresh8, said: “Income Access is a fantastic partner for Fresh8 Gaming, providing us with massive reach within the affiliate marketing channel, an area in which we know we can add huge value.”
Lorenzo Pellegrino, CEO of Digital Wallets and Income Access at Paysafe, added: “We are strongly focused on delivering innovation within our technology and we’re looking forward to showcasing these developments at ICE Totally Gaming and the London Affiliate Conference.”
