Henry McLean, commercial and marketing director at 4ThePlayer.com, explains how a player-centric ethos has informed an innovative approach to game development.
THE brainchild of former Playtech casino content director Andrew Porter, 4ThePlayer.com was founded with the aim of creating something a little different in the industry.
That is, becoming a games provider that puts the player’s needs first with a focus on three distinct aspects: innovation, entertainment and great math profiles.
