Parlay Entertainment, a leading supplier of internet bingo solutions, has announced the appointment of Steve Cook as European managing director.

Cook, who will be based full-time in the UK, brings to Parlay a wealth of experience in the internet gaming sector, having most recently served as the European managing director of Tribeca Tables Europe.

At Parlay, Cook plans to focus on driving new business in addition to working closely with the company’s existing London-based clients.

"Steve brings 14 years of gaming experience to Parlay, along with great talent and skills both in sales and in business leadership in the high-tech gaming industry," said senior vice president, Peter Trinz.

"Drawing on his background, Steve will be central to setting up the company’s European infrastructure whilst at the same time providing support for sales, marketing, operations and business strategy."