EveryMatrix’s CasinoEngine has signed an agreement with Flutter Entertainment, formerly Paddy Power Betfair, to provide the igaming integration platform in several regulated markets including Spain, Italy, Sweden, and the UK.
Through the new partnership, Flutter will obtain access to an extensive selection of market-specific gaming suppliers, via a single integration.
The UK-listed gambling operator Flutter serves over 6 million enthusiastic players worldwide and operates a range of brands including Paddy Power, Betfair, Sportsbet, FanDuel, TVG and Adjarabet.
The CasinoEngine Direct solution has been selected because of its capacity to meet Paddy Power Betfair's requirements to deliver a unified experience for players across all vendors.
Jack Dinan, commercial product manager at Paddy Power Betfair, said: “We have spent considerable time assessing potential B2B partners who could enhance our gaming proposition across International Markets. We are delighted to partner with EveryMatrix who have impressed us with their experience, professionalism, and reliability.
“We are incredibly excited by the imminent launch in Spain, which offers our customers a greatly enhanced portfolio of games and a seamless experience between products.”
Stian Hornsletten, group chief commercial officer of EveryMatrix, said: "Spain is the first market to tackle together with Flutter. To achieve their mission of bringing entertainment to life in a responsible way, Flutter offers players a unified experience across all gaming vendors by upholding total control over the gameplay window.
“I believe that together we've created the most player-friendly and transparent casino experience in the industry and being their choice with our CasinoEngine Direct solution is an exceptional compliment.”
