First Look Games has launched its Demo Game Server, allowing developers to showcase free-to-play versions of their slots via affiliate websites while being 100 per cent compliant with age verification requirements.
First Look Games game developers wishing to leverage the power of the platform simply provide FLG with their free-to-play demo game code, which runs from the studio or platform provider’s server.
FLG embeds this code into its DGS tool which also includes age verification technology. First Look Games’ affiliate users can then embed the games to their websites in a compliant manner.
The age verification technology is provided by pioneering ID and AV specialist 1account. In the event of a successful age verification match in the UK, the user will be able to access the free-to-play game on the affiliate website. If a match is not made, a video of the game is played instead.
The tool is currently available for the UK market where developers must adhere to LCCP Social Responsibility Code Provision 1.1.2, which states that free-to-play games cannot be accessed by children and those under the age of 18 years via affiliate websites.
Any website visitor from outside the UK will see the game load immediately, but where required by future regulation, the tool will add age verification to more markets in due course, allowing developers to offer free-to-play versions of their games via affiliates and publishers to players in regulated countries around the world.
In a landmark deal, First Look Games is offering its DGS tool to affiliates for free, removing a cost barrier for publishers when it comes to offering free-to-play games and adding an important compliance and social responsibility goal that will prevent under 18s from experiencing licensed content through game play.
