First Sportsbook has launched its sports betting solutions service offering a Plug and Play solution.
The company said its “gap in the market” sees its solution “empower operators with a robust sportsbook infrastructure without the overhead of extensive staffing.”
The Plug and Play solution provides thousands of betting markets that are created in-house by its trading teams.
This is matched by First Sportsbook’s Fully-Managed Service offering trading and product development for competitive odds, profit margins and other features.
The company has 450 staff made up of 180 traders and 270 employees in product and tech development.
CEO Tom Light said: “At First Sportsbook, we are committed to reshaping the sports betting landscape with our powerful and superior online betting solutions, and I am personally excited to bring our vision to the forefront of the industry.”
The company said it will make further announcement in the coming weeks as it begins onboarding partners and “brings new brands to market.”
