Betano has extended its collaboration with ex-Formula One driver Felipe Massa in Brazil.
The former Sauber, Williams and Ferrari driver remains the Kaizen Gaming brand’s ambassador in the newly regulated Latin American market.
To mark the renewal and sign the contract, Massa visited Betano’s new office in São Paulo, meeting employees and signing autographs.
“Each event and activation we have done together was created with one goal in mind: to create unforgettable moments for sports fans. It is a pleasure to continue this collaboration and I’m looking forward to achieving more together in the coming years,” said Massa.
Among the activations already carried out between Massa and Betano is the Betano Racing event, where influencers and guests had the chance to race side-by-side with the driver.
Betano also welcomed Massa to the Copa América Cup Tour in São Paulo.
“Felipe Massa is more than an ambassador for Betano; he is a symbol of trust that shares similar values with us and has a story that inspires,” said Betano’s country manager in Brazil, Guilherme Figueiredo.
“Renewing this partnership is part of our commitment to offering fans unique experiences and expanding our presence in Brazilian sports.
“Massa will also be our ambassador for responsible gaming and will engage in social initiatives driven by Betano.”
