Novomatic has recruited Felipe Ludeña to help expand its international sports betting business.
In September, Ludeña left his position with the international sports betting provider Codere Group where he headed the Spanish Online Business Unit since 2011. While there he also coordinated the expansion of sports betting in countries including Mexico, Colombia, and Panama. He will now concentrate on the international expansion of Novomatic’s sports betting business.
Ludeña said of his appointment: “Novomatic’s pioneering spirit has always fascinated me. It is of course a particularly exciting task to be able to develop the international sports betting business for one of the world’s largest gaming technology groups.”
Novomatic is pursuing an international expansion strategy in the sports betting sector and plans to further expand its strong position in Europe. The recent opening up of the US market is set to provide further opportunity too. “To do this, we need experts with excellent management skills. With Felipe Ludeña, we are looking to play a major role in shaping the sports betting market,” said Novomatic CEO Harald Neumann.
