FanDuel has partnered with YouTube to promote the NFL Sunday Ticket, while offering a range of betting options for the competition.
The new deal is part of a larger campaign by the Flutter Entertainment-owned sportsbook in its third year as an official sports betting partner of the NFL.
It will see FanDuel debut a creative advertising campaign that will run throughout the season and introduce features such as Parlay Hub and FanDuel Explore. Flutter Explore will allow fans to place bets through a narrative-driven experience, with questions such as “Who will win this game?” and “How many points will be scored?”
Mike Raffensperger, chief commercial officer of FanDuel, said the move “elevates the sports betting and entertainment experience for millions of fans across the United States.”
