Oddschecker Global Media has rebranded to FairPlay Sports Media in a move which the company says will aim to “level the playing field for all sports bettors across pricing, payouts, bonusing, intelligence and more.”
The move for FairPlay Sports Media, a Bruin Capital business, has been angled in line with the growing US sports betting market.
The company will leverage the technology platforms and tools shared by its brands, including oddschecker, Whoscored and SuperScommesse to “accelerate the growth of its sports betting communities and deliver more value to end users and partners across its global network,” the company said.
Stuart Simms, group CEO of FPSM, said The launch of FairPlay Sports Media allows us to empower our customers to better compete in sports betting, while delivering significant efficiencies and added value to our partners through the use of our game-changing betting technology.”
The relaunch follows the roll-out of Confido Network, the acquisition of SuperScommesse and growth plans into various US markets.
