Following an announcement in October last year, Kristof Fahy has now taken up his position as chief marketing officer at Ladbrokes, leading on all marketing activity across digital and retail sectors.
Fahy said: “Ladbrokes has an extremely strong brand and I'm looking forward to building upon that strength with our marketing, advertising and sponsorship activity.
“[Ladbrokes CEO] Jim Mullen made marketing central to his strategy for Ladbrokes and we now have many opportunities across a variety of sports to showcase the passion that Ladbrokes brings to sport,” said Fahy.
"We want to deploy our considerable expertise, skills and brand strength in those places where our customers are most active.
“We want to work with sports who appreciate what we can deliver and who understand the value we provide.”
Mullen added: “Kristof is a high quality addition to our team at a crucial time.
“Our products are now better than or at least on a par with the best in the market and we need to get more recreational customers on board. Kristof has an excellent track record in this area and he has the expertise and the firepower to get the Ladbrokes brand seen in more places more often."
