Video solution provider for performance advertisers EyeView announced in May that with the launch of a new project for Party Poker, the company has signed its 50th customer in the online gaming industry.
EyeView’s CEO, Oren Harnevo, said: "Gaming operators have shown tremendous foresight in embracing our video solutions for increasing performance."
EyeView’s video solutions are aimed at helping advertisers overcome obstacles to the customer acquisition process. Whether the conversion goal is to download, register, deposit or buy, EyeView’s solutions focus visitor attention on achieving that goal and drive significant gains in revenue as a result.
Itai Pazner, COO B2C for 888.com live casino, said: "This is our seventh project with EyeView. The videos look great, but the real success is measured in increased conversion."
With a fully defined end-to-end solution for landing pages and home pages, EyeView is now implementing solutions for additional marketing channels including affiliates and email campaigns.
Harnevo added: "We’re provider agnostic. We’re already working with Playtech, MicroGaming and other key gaming software providers."
