David Reynolds, head of bingo at Microgaming, looks at how bingo’s online presence has developed in 2012 and the outlook for 2013.
BINGO fits well into the online gaming mix because of the changing dynamics of gaming, which now has a strong focus on social engagement. Anyone can play, and while the stakes are low, the potential winnings, which include variations of jackpots, are huge. Bingo has always had a strong social element with mass appeal: players don’t just come to play bingo, they come to play bingo together.
So what have been the key trends in 2012 and will they continue into next year?
The expansion into regulated markets has certainly offered fresh opportunities. Spain has been the big story this year, opening its doors in June to licensed operators, after its targeted January launch. Microgaming operator CIRSA was amongst the first licensees to go live.
Established online operators have since moved into Spain. In addition, large land-based operators and media groups are hoping to capitalise on an existing brand awareness and loyal customer base, to make their presence felt in the online arena and gain market share. These operators need assistance with development online. They need a partner who can provide a technology platform that delivers a bridge between the offline and online market. Prima Networks, powered by Microgaming, is well established in developing these partnerships in new markets.
This article can be read in full in the December issue of iNTERGAMINGi.
