Anticipating the completion of the Expekt sports betting brand by LeoVegas, the brand is being reintroduced in Sweden.
A fresh marketing concept is being used by LeoVegas to boost Expekt as it takes control of the Swedish brand.
Said LeoVegas CEO Gustaf Hagman: “The timing could not be better with the eventful years in sport that we have in front of us. By running Expekt on our technical platform customers will be able to take part in our gaming experience for both sports betting and casino.”
Expekt has been migrated to LeoVegas’ proprietary technical platform Rhino. Following this and the acquisition of Royal Panda earlier in May, all of LeoVegas’ brands are now run on the same technical platform.
