Online sports betting supplier Betby has appointed Entain’s former country manager for bwin in Colombia as its new Latin America regional director.
Juan Pablo Barahona also spent three years as Betway Group’s head of Argentina and head of South America.
At Betby, he will drive the company’s regional business development and aim to strengthen partnerships.
“I am excited to be joining Betby at such a pivotal moment in the company’s growth journey,” Barahona said.
“The LatAm market presents immense opportunities, and I look forward to leveraging my experience to expand Betby’s presence and forge strong relationships across the region.”
Chris Nikolopoulos, Betby’s chief commercial officer, said: “Juan Pablo’s extensive industry background and deep understanding of the LatAm market make him a key asset for Betby.
“As we continue our global expansion, his leadership will be instrumental in strengthening our presence and delivering cutting-edge solutions tailored to our partners in the region.”
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