Evolution is to launch a live casino for UK-based bookmaker Ladbrokes.
The dedicated area will offer live blackjack and reflect Ladbrokes’ new branding
The fully branded casino will consist initially of three live blackjack tables, available exclusively to Ladbrokes customers through ladbrokes.com. Two of the tables will operate 24-hours while the third will be open 12 hours a day.
Richard Poole, head of casino and games at Ladbrokes eGaming, said the dedicated area would strengthen the company’s new brand identity online, adding: “We want to offer a complete brand experience for customers and create maximum loyalty across all channels. Fully branded dedicated environments online are central to that strategy.”
Head of account management at Evolution Sebastian Johannisson said: “Ladbrokes is a name synonymous with betting and gaming, and we are delighted that Ladbrokes is extending its online presence with a fully branded live casino that will be instantly recognisable to their customers.”
Johannisson said that Evolution had seen a “phenomenal take-up” of branded areas, adding that licensees in 2012 had far outstripped the number of dedicated tables and environments introduced in 2011.
