EveryMatrix is gearing up for Betting on Sports in London from September 18-21, where it will showcase its latest OddsMatrix Sports Data Feed products, including the recently launched OddsMatrix Aggregator.
With the OddsMatrix Aggregator, bookmakers get access to a tool which allows them to combine odds, settlement, and score feeds from multiple providers into a single aggregated feed.
Operators can set priority between their providers in an easy-to-use interface and at arbitrary fine granularity. This permits them to boost coverage, ensure automatic failover, minimise bet suspension time and maximise betting margin and profit. The Aggregator includes the option to customise margins from a sport, league, or match, down to market level.
Ebbe Groes, EveryMatrix CEO, said: “The number of data providers is indeed growing but it’s a costly market to stay competitive in. There’s a good level of innovation and only a handful of serious providers capable of servicing companies with ambitions to be in the top tier of sportsbooks.
“OddsMatrix is a strong brand already and has always been based on a high degree of automation and a vast collection of data sources. At BOS 2018, alongside OddsMatrix Sports Data Feeds, we have a new product to pitch, the OddsMatrix Aggregator, very exciting for me and for operators.”
With the OddsMatrix Aggregator, no new development is needed on the operator side, as EveryMatrix takes care of the necessary integrations. OddsMatrix Aggregator is a new technology yet one based on 10 years of experience with operating a fully managed sportsbook where the Feed Aggregator is a central component.
“You will be connecting to our system via a highly specialised component, the OddsMatrix Publisher, which sends data as incremental and fast as possible, with a true push connection to your system,” Groes added. “We have more than 30 clients connecting to this robust and tried-and-tested protocol already.”
