EveryMatrix will supply its CasinoEngine platform and cross-product BonusEngine technology to UK operator Matchbook through a new partnership.
CasinoEngine will help power Matchbook’s casino operation while BonusEngine will aim to increase player reactivation, acquisition and retention.
EveryMatrix said it wants to help grow Matchbook’s complementary casino offering into a multi-vertical, digital entertainment experience with a varied portfolio of games.
Matchbook will furthermore add JackpotEngine from EveryMatrix to allow for customised jackpot offerings and reward and bonus management features.
Stian Enger Pettersen, head of CasinoEngine at EveryMatrix, said the company is looking to “accelerate” Matchbook’s casino business and “take it to new heights through the power and possibilities of CasinoEngine and BonusEngine.”
Malcolm Graham, CEO at Matchbook, added the operator intends to replicate its sportsbook success by creating the “ultimate 21st century player experience with the latest personalised content, bonuses and rewards.”
