Software solution provider EveryMatrix has launched its Live Betting product, which will initially focus on football to coincide with this year's World Cup.
Built into the existing odds platform, the Live Betting product features real time odds and updates without any need for special browser plug-ins. It gives users the opportunity to place bets once an event has started and opens up a wide range of actions or potential incidents that could occur within the game – all while the game is being played.
Although the primary focus will be on football, EveryMatrix will soon be adding tennis and ice hockey to the mix as the company begins to expand its portfolio.
Stian Hornsletten, chief executive officer of EveryMatrix, said: “Live Betting is a very important milestone for EveryMatrix and we have already rolled out the product to all our existing customers. New customers are showing an increasing interest in the product and keeping our sales team very busy. We are already in the process of adding a number of alternative sports and live betting types as the portfolio expands.”
