“Everything we do is driven by the desire to reinvent the way things are being done in the industry,” is how Kiril Nestorovski, head of sales at EveryMatrix, described the company’s game plan ahead of this year’s SiGMA.
As the B2B igaming software provider prepares to enter 2020, which marks the brand’s 12th anniversary, EveryMatrix’s sights are firmly set on the future, with plans to expand its commercial activity and new partnerships on the horizon. “2019 was the best year so far, especially for our casino, sports and affiliate business units,” Nestorovski explained. “We've reached outstanding numbers and in 2020 we'll work towards further expanding our commercial activity and securing partnerships with more renowned operators.” For more than a decade, EveryMatrix has defined itself by delivering the high-end hi-tech systems required by the world's leading operators, bookmakers and lotteries and for Nestorovski reinvention is the key component in their arsenal. “As one of the leading software suppliers in igaming, innovation is essential to keep our competitiveness and is embedded in our core values. “Everything we do is driven by the desire to redefine the way things are being done in the industry, starting with programming technologies, development roadmaps, back-office productivity tools, the ways we aggregate and distribute content, and finishing with the way our operators' websites look like.
"Our company invested heavily in new technologies and put a lot of work in rebuilding the gaming platform. To keep up with the quick pace of development in the igaming sector, EveryMatrix places high emphasis on using advanced technologies and API development. With new protocols and structures in place, we made sure players' demands for seamless user experiences are achieved in all circumstances.” In the last 12 months, the brand CasinoEngine has grown to be the number one casino integration platform in the industry and also the largest content library totalling over 8,000 games from over 140 providers. EveryMatrix partnered with several prominent operators who all used the casino aggregation engine to expand their footprint in new jurisdictions as a result of the platform’s compliance with Spanish, Swedish, Norwegian, Armenian, Georgian and Lithuanian laws. Ahead of this year’s SiGMA, to be held in Malta on November 27-29, EveryMatrix is preparing to capitalise on the major milestones in 2019 and its amassed expertise across 11 years with an increased focus on research and development across its products. One such example is the company’s industry first, stand-alone Unified Bonus System, which creates, manages and reports on bonusing for cross-product programmes, both in casino and sports.
Nestorovski believes this product exemplifies the importance of gamification, something which EveryMatrix prides itself to provide, namely the necessary tools across all its solutions for operators’ success. “Gamification is adopted in numerous sectors, whether it's for pure entertainment or enterprise, educational, marketing or gambling,” he said. “We have invested considerable resources, and not only budgets, but also the time of our best development teams, to support clients with customisation and increasing conversion rates. “By using our Unified Bonus System creative operators can create the perfect gaming environment where players can come back and be rewarded for their trust, level up in experience and be rewarded for it, or get challenged in various ways. The product can be delivered to clients on their own platform, as it is neither tied to the system of the game provider, nor the EveryMatrix platform and wallet service as all other bonus systems.” He concluded: “Nobody knows what the future may hold when it comes to online gambling, but one thing is certain - the online gambling industry is always changing and keeping track with the latest developments in the world. We hope to see more great innovations in the future for better online casinos and happier online players.”
