ESPN Bet has become the official betting operator of golf’s PGA Tour, resulting in a branded live betting stream.
Through its association with media giant ESPN, gaming operator Penn Entertainment has struck a multi-year agreement with the PGA Tour.
ESPN Bet on PGA Tour Live will cover six FedExCup events this season, providing data, insights and live betting analysis.
“A competition feed with a focus on odds and wagers has been a goal of the PGA Tour since our agreement with ESPN+ first began in 2022, and we are proud to make that vision a reality today with the support of our new partner, PENN Entertainment,” said Scott Warfield, PGA Tour’s vice president of gaming.
The deal creates “unique opportunities to engage golf fans in an entertaining way with compelling up to the minute data and insights,” added Jason Birney, vice president of operations at Penn Interactive.
The feed will stream on ESPN+ during the six events, the first of which is the WM Phoenix Open on Thursday, February 6.
The stream will provide live golf coverage in the two hours before the event’s broadcast window, with an “early look at key storylines from a betting perspective.”
During the events, there will be discussion on hole-by-hole live betting and tournament markets.
The final event covered in the agreement is the FedEx St. Jude Championship between August 7-10, the opening event of the FedExCup Playoffs.
