Enteractive will provide player reactivation services to Spinwise and its multiple brands through a fresh collaboration.
The company began campaigns with Enteractive in 2022, starting with the Winnerz brand. Spinwise has since added reactivation services for its latest brands – Wisho and Trickz, employing Enteractive’s Re(Activation) Cloud Technology platform.
Andrew Foster, chief business officer at Enteractive, said the company has “the right mix of technology and reactivation agents to make a considerable difference in active player revenues.”
Peter Kovisars, CEO at Spinwise, added: “In order to maximise potential LPV across all our player segments, Enteractive will target those audience segments which we’ve seen will respond better to more direct and personal engagement.”
