Entain has collaborated with Playtech and ITV to roll out The Chase, a new gameshow modelled on the ITV show.
The product, exclusive to Entain’s brands and available to its UK, Canadian, Belgian and Brazilian customers, has observed a 56 per cent hike in player spending in its first month since launch, Entain said.
Instead of general knowledge questions as in the TV show, a plinko board and two bonus features are the key features of the title before players enter the Final Chase.
The gameshow is broadcast from Playtech’s live studio in Riga and plays 24/7 for players globally. It went live first in the UK followed by Ontario, Belgium and Brazil.
Playtech’s chief product innovation officer, Kevin Kilminster, said: “This new gameshow, developed in partnership with Entain and ITV, is the first plinko live game developed by Playtech featuring two unique bonus rounds, emulating the experience of the original popular game show.
“This joint project is a testament to our strong partnership with Entain, as we remain committed to supporting them and creating new and unique content for their players.”
Entain’s The Chase follows the release of The Chase Place by Entain-owned Gala Bingo.
The operator group said the 56 per cent rise in player spend on The Chase is triple the revenue compared with previous top-tier launches with similar plinko mechanics.
