Entain has acquired sports modelling, forecasting and data analytics provider Angstrom Sports for an initial £81m.
The deal, which is expected to complete in Q3 this year, also features contingent payments worth a total of £122m payable over three years.
Angstrom Sports’ predictive modelling creates sophisticated pricing and forecasting capabilities.
Entain says it is looking to enhance its US sports betting offering through the acquisition, including offering a greater number of betting opportunities, optimised parlay and in-play products as well as accelerated pricing expertise and risk management.
Jette Nygaard-Andersen, Entain CEO, said Angstrom Sports’ “next generation forecasting, pricing and risk management capabilities will unlock significant opportunities across BetMGM's US sports betting offering, particularly in the fast-growing markets of parlay and in-play wagering.”
Sion Colley, CEO of Angstrom Sports, added: “Entain shares Angstrom's passion for innovation and our partnership will enable us to realise our ambitions in bringing best in class products and experiences to sports betting customers through Entain's market leading global brands."
