iNTERGAMINGi consulted six companies in online casino to discover the lengths they go to in keeping players playing.
COULD YOU TELL US HOW YOUR COMPANY DEFINES PLAYER ENGAGEMENT?
Jenny Lu, general manager for North America, OtherLevels: We define player engagement as the level of interaction and interest they have with the operator. The more player engagement you have, the more likely the player will interact (and bet) with your gaming site/app. Player engagement comes from understanding the players and their preferences, so you can provide them with what they want/prefer at the appropriate time.
Bogdan Zyrin, founder, Thunderspin: For us player engagement is the way of transferring each player from the getting-to-know each other stage to a loyal fan. From game to game, we try to use the latest and the most progressive mechanics, like different varieties of spin features, extra bonus games or special bonus mechanics.
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