Gaining player loyalty is the holy grail for operators and in this feature, iNTERGAMINGi asks specialists in this space for their thoughts on how to stay one step ahead in the retention race.
PUTTING the player first is an oft-stated mantra within the igaming industry.
It’s no longer enough to build it, expecting them to come. Instead, with competition for players so intense, it’s vital that operators have every tool possible available to them in order to develop brand loyalty.
