Betsson has announced its third-quarter figures for 2018, with a strong performance in Western Europe and the Nordics and a focus on efficiencies helping the online gaming operator to an operational income of SEK340.2m (£29m) – a 57 per cent increase on Q3 2017 (SEK216m).
Growth was present in all regions. Sportsbook increased by 23 per cent, with a margin of 7.4 per cent – slightly higher than the same period 12 months ago – with casino revenue up by 22 per cent.
“The improved earnings are a result of the scalability in Betsson’s business, showing that improved products and keeping focus on efficiencies results in higher earnings,” said Betsson’s CEO Pontus Lindwall.
“The increased revenue is achieved by a combination of product improvements and more efficient marketing spend. In the third quarter, re-allocation of marketing investments between different markets, and also in the mix of traditional marketing and affiliate marketing, made it possible to efficiently grow revenue.”
Betsson expects to invest in marketing as online gaming licences are introduced in Sweden, having been one of the first to apply for such a licence.
The company also stated that the fourth quarter has kicked off with average daily revenues up on last year’s figures.
