Draft fantasy sports provider DraftKings has announced its launch in the UK.
UK customers will now be able use the service, in which players pick fantasy sports teams before facing off against each other for cash prizes.
Draftkings, based in the US state of Boston, has recently been involved in a debate in the US over whether it is a form of gambling and how it should be regulated. Sports betting, however, is not illegal in the UK so the company stands to see less scrutiny there.
The service said it would partner with Arsenal, Liverpool and Watford football clubs to advertise the new service initially, before a potentially wider rollout in August before the start of the 2016/7 Premier League season.
