Daily fantasy sports platform DraftKings is to begin offering contests in Australia during the second quarter of 2018, marking the company’s fifth international expansion in under two years.
The Northern Territory Racing Commission has granted a government licence to DraftKings, representing the company’s first venture outside of North America and Europe. It is estimated that there are around1.65m traditional fantasy sports players in Australia which becomes the eighth country DraftKings is operational in.
“Within the last few years, Australia’s burgeoning fantasy sports market has dramatically evolved, adding a variety of daily fantasy sports platforms, feeding the appetite of the many passionate sports fans who love getting closer to the teams, athletes and sports they love,’” said DraftKings chief executive officer Jason Robins.
“Australia is an important market for us, as it combines devoted sports fans with sophisticated, tech-savvy consumers – exactly the kind of people who love competing on DraftKings.”
