Denovo Games has selected the EGASS affiliate management platform from Network Media for its new white-label casino.
David Matthews, Network Media COO, said: “Denovo had a specific requirement for both an online and offline affiliate marketing strategy that we are able to accommodate fully using the multi-channel tracking system.”
Denovo Games CEO Tyrone Robb added: "When we started our market research in the online gaming industry, we noticed that there are a number of things we would do differently. One of the key aspects to this is the way that affiliate programmes are set up and administered.
“We want to treat each affiliate, or partner as we like to call them, as individuals. EGASS allows us to do this while having the peace of mind that we can keep our affiliates well prepared and ourselves organised."
