Online casino brand PlayOJO has given its Scandinavian operations a boost after going live in Denmark this week.
To coincide with the Denmark launch, PlayOJO is increasing marketing spend with an €8m television campaign in Sweden, where it has already built a significant player base.
PlayOJO's Ohad Narkis said: “We are delighted to have flicked the switch on PlayOJO in Denmark, further strengthening our position in the Nordics.
“Our unique approach to responsible gambling, and the open and honest way we reward players, sets us aside from our rivals.
“We will be supporting this launch with increased marketing activity in Sweden, as we look to gain a larger share of the Scandinavian market."
PlayOJO launched in the UK in February.
