In such a competitive industry, software development is a key driver. Jenni Shuttleworth talks to a number of game developers who give their insight on this important element in the i-gaming mix.
In the highly competitive world of i-gaming, the margins that give leading companies the edge are increasingly narrow. One area in which it is possible to stand out strongly, however, is software development. The end user these days is so accustomed to games with engaging sound and immersive graphics that high-quality content is vital if a game is to succeed.
“Software development plays a pivotal part in the i-gaming industry given that the landscape is so competitive and continually evolving,” said Per Eriksson, CEO and president of Net Entertainment. The content supplier’s main focus is constantly looking to drive the online casino market through better games, and a considerable element of that is based around its software development. “We aim to deliver the highest level of innovation and quality while keeping our global audience in mind,” added Eriksson.
For software providers like Betsoft Gaming, software development is the cornerstone of the entire i-gaming industry. “We provide the tools that every operator in the industry needs to do business,” said Richard Lunceford from the company.
This feature can be read in full in issue 5 of iNTERGAMINGi magazine.
